Pinterest is one of the best ways to grow your blog! But you need the right tools in order to utilize it to its full potential. You'll find absolutely everything about growing your Pinterest inside of Blog Boss Babe in the Pinterest section.
This challenge, however, is designed to help bolster your Pinterest quickly and effectively. Here's how: we are going to focus on new skills each week to help you grow.
REMEMBER: Pinterest is a search engine and you can use it to your advantage!
Week 1: Create a Killer Profile
Week 2: Pin the best images
Week 3: Optimize your blog and your pins
Week 4: Drive Traffic and keep them around!
WEEK ONE: CREATE A KILLER PROFILE
People often overlook their Pinterest profile, but it’s an awesome way to market yourself, your blog, and your brand. It puts a recognizable face to your business, humanizes your brand, and also allows people to head straight to your website. So, make sure your profile is completely filled out. Here's what it needs:
1. A clear profile picture of you
2. A description (bio) FILLED with keywords. This means if you are a blogger, you need to put that word in the profile. Just like an Instagram profile, it should tell exactly what you're all about. Example keywords: traveler, DIY, makeup, beauty, etc.
3. A LINK! Make sure it includes a link to your blog
4. Verified. If you aren't sure if you are verified, check out the Pinterest section of Blog Boss Babe!
5. Have awesome boards. I tend to group my boards that are best and most represent ME at the top. You’ll want a minimum of 10 boards to start with, with at least 30 pins on each. Pinterest will let you go up to 500 boards (!!) but I recommend staying under 50. You don’t want to overwhelm people (or yourself!)
When creating your boards, always think of what your ideal reader is searching for. Remember: your boards are not for you. So create boards around what you blog about + what people will be searching for. Example: if you are a beauty blogger you wouldn't have just one board called "beauty." You'd have "makeup", "drugstore", "highend", "makeup tutorials" etc...!
6. Don't forget that EACH board needs to be in a category. Every time you create a new board, there’s an option called “Category” with a drop-down box of categories for you to choose from. You might not find the perfect fit for each and every board, but try to pick the option that makes the most sense from what’s available.
7. Keywords for board descriptions. What we are doing here is creating ways to be found organically on Pinterest. Just like with hashtags on Instagram, using keywords on Pinterest helps us to be found. So, once you create a board and name it and categorize it, describe what the board is about.
Write a 2-3 sentence description that describes exactly what the board + pins are about, and then include a Call-to-Action encouraging people to follow that board for regular (and amazing!) content.
8. Use a great image for the cover photo for your board. Some people choose to have all boards look the same with the same exact type of branded image. Others choose an image that they've already pinned to the board. Just make sure it's a clear image.
If you want to create your own branded covers , Canva is a great option. On the Canva homepage, click “Use Custom Dimensions” in the top right corner and enter 300 x 300 px.
AWESOME!! Week one is done!
WEEK TWO: PIN THE BEST IMAGES
The optimal Pinterest size is 735 X1102. Basically that means it needs to be rectangular in shape! Again, Canva is my favorite site for doing this. Why? Because every time you create a new image, Canva automatically saves a template you can go back into and edit any time (even weeks later!) Which means that all of your Pinterest graphics will have a similar look to them.
And when you use your brand’s fonts and colors in every image, your pins, blog, + brand are going to start being recognized in no time. Remember what I said earlier – consistency is key!
I suggest using the same kinds of fonts so that you create a more recognizable brand and image over time.
Okay, what is a "pinnable image?"
A pinnable image is usually one with text overlay, in the correct dimensions, like this:
Pins with text overlay are way more likely to be re-pinned than those without. The text in the description box under the image is pretty teeny tiny (and in some cases, doesn’t show up at all), so a great pin makes it clear what the blog post is about by having a large, clear headline on the image.
Text to try adding to your Pinterest graphics includes:
a) the blog post title
b) an intriguing sub-heading
c) your website name +/or URL
Next, make sure the pin descriptions are full of keywords! For example, for the image above, I might include things like: how to spend 5 days in Paris a complete city and travel guide. That way, when people look up "paris travel guide" my pin will come up!
Now that you've created these awesome pins, you also need to pin from others. This is so important. The Pinterest home page is now a smart feed, and the best way to get your content to show up in other people’s feeds is by pinning top-notch, high-quality content. Here are the 4 criteria of an awesome pin:
1. The link in the pin works properly — meaning it goes back to the original source and not to a different site. If a post has been deleted by the author, the link will lead to a 404 page. No bueno.
2. The content is useful and relevant to your readers. Like I said before, you’re pinning for your readers, not for yourself. So always have your ideal reader in mind when deciding whether to re-pin something or not.
3. The image is vertical, the size is on point and it has large, legible text.
4. Oh, and I probably shouldn’t have to mention this, but make sure you actually read the post you’re pinning. Unless it’s a quote – you can straight-up re-pin that – or if it’s from a source you really trust.
LASTLY (well for this week) create pins that make people want to REPIN and CLICK. Here's the real truth: if your pin doesn't make people want to read, it's not going to go far on Pinterest. Viral Pinterest pins are ones that encourage the user to click and read.
End of week two, start creating those AWESOME pins!
WEEK THREE: OPTIMIZE PINS FOR YOUR BLOG
Now that you are pinning awesome images from yourself and others, let's optimize. Instead of creating one pinnable image for each blog post, create two that are slightly different but equally awesome. Try switching up the colors, fonts, wording, and/or the image — as long everything is still “on brand”.
Next, upload your pins to Pinterest and pin them to as many boards as possible. You’ll be surprised to see that one image might get a lot more re-pins than the other! Either way, you’re giving yourself double the chance of having a pin go viral, and double the chance of someone seeing your pin and clicking over to your site.
Now we want people to pin from us! Right? So we need to make sure we have a "pin it" button right on our blog. I like the "Sumo Me" plugin that allows you to have it on your side bar. Or, a good option is the "jquery Pin it Button for image plugin" (Note, that is for Wordpress users). The tutorial inside of Blog Boss Babe will teach you how to create a Pin it Button!
Now that you've added the Pin it Button, let's get some Pinterest Followers! We want to encourage those that read our blog to follow us on Pinterest.
Places you can add your Pinterest Follow button include:
- The end of blog posts
- The top menu bar
- Your sidebar
- Your footer
Make sure you choose or create buttons that match your blog’s color scheme.
Next, I want you to join some group boards. Group boards are one of the best and easiest ways to get your pins and blog posts “found”. Use PinGroupie.com to find group boards in your niche, and then follow the steps in the board’s description to join that board.
Try to find group boards that:
• Appeal to and are followed by your ideal readers
• Have a high number of followers
• Have a high level of engagement (re-pins, likes, etc.)
Start off by joining at least 5 group boards, and then pin your content regularly to each of them. And make sure to spread the love and re-pin other people’s pins from the group boards as well! From there, aim to join at least 3 new group boards every month.
WEEK FOUR: DRIVE TRAFFIC AND KEEP THEM AROUND
We have covered so much on Pinterest but there's still more to go! So if you haven't yet, set up Rich pins for your boards. Again, tutorial inside of Blog Boss Babe. Because of the extra info added underneath the image, a Rich Pin takes up a lot more space in the Smart Feed than a regular pin does. Plus, it gives all of your pins a consistent, branded look that’s super appealing to potential readers and followers.
Next, do a monthly Pinterest audit. At the end of every month, spend an hour or two analyzing what’s working and what’s not working, and then tweak your strategies as needed. Are you spending enough/not enough/too much time on Pinterest? Take a look at your stats and analyze what's working and what's not. What pins are killing it?!
Every once in a while, it’s also a good idea to go into your boards and delete any pins that stand out in color, style, or feel. At the same time, delete any under-performing pins — those with low re-pins. Again, this will help boost your standing in Pinterest’s algorithm, meaning you’re more likely to show up in the Smart Feed.
Setting goals at the beginning of every month will help motivate you to continue growing your Pinterest presence. Choose specific goals for how many new followers you’d like to gain that month, how many pins you want to be shared from your website, and so on. Then make a plan to achieve those goals.
Now that you're gaining traction on Pinterest, you'll want to keep up with it. So, it's time to CONNECT with other pinners!
Type in some descriptive words about the people you’re trying to find (“beauty blogger”, “food blogger”), hit Enter, and then select “Pinners” to filter out everything else.
Another easy way to find your ideal readers is to head over to a popular Pinterest account in your niche (for example, if you’re a yoga blogger, check out Lululemon’s account), and look at their list of followers. Chances are, those people love yoga, so they’re gonna LOVE your blog!
Follow these people, like and re-pin their stuff, and leave genuine comments on their pins. They’ll be sure to check out your account in return.
Once you’ve verified your website, if you type:
(for example: http://pinterest.com/source/heleneinbetween.com)
…into your URL bar, you can see what people are pinning directly from your site. Neat, hey? Now, go into those pins and say thank you!
A quick “Thanks for sharing this!” will do wonders for your reputation, and you’ve probably just gone from one simple re–pin to a new follower in less than 5 seconds.
Next, utilize OTHER social media channels to promote Pinterest! Chances are, the majority of your Twitter followers also use Pinterest, so make an effort to send out a few tweets a week linking to your Pinterest account. Include a Call-to-Action, and tell people exactly why they should follow you.
That's it!! Thanks for joining!
When you've done all of the above, please fill out THIS FORM to be entered to win the $100 giftcard!